Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth - Cuervo-Cazurra, Alvaro (Northeastern University, Boston) - Books - Cambridge University Press - 9781107421523 - March 17, 2016
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Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

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This book examines the challenges faced by emerging market multinationals as they seek to develop their international operations. The authors seamlessly combine academic analyses with real-world cases from a range of emerging market multinationals to offer actionable solutions to some of the most commonly observed difficulties of internationalization.


240 pages, 3 b/w illus. 10 tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 17, 2016
ISBN13 9781107421523
Publishers Cambridge University Press
Pages 230
Dimensions 229 × 154 × 20 mm   ·   354 g
Language English  

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