Understanding Sponsored Search: Core Elements of Keyword Advertising - Jansen, Jim (Pennsylvania State University) - Books - Cambridge University Press - 9781107011977 - July 25, 2011
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Jansen, Jim (Pennsylvania State University)
Understanding Sponsored Search: Core Elements of Keyword Advertising

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This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search.

298 pages, 57 b/w illus. 10 tables

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 25, 2011
ISBN13 9781107011977
Publishers Cambridge University Press
Pages 298
Dimensions 160 × 241 × 20 mm   ·   521 g

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