Rashain Perera

Driving Value to A Marketplace Rashain Perera

No one seems to think of the real value drivers of a Marketplace unless everyone is trying to increase the Marketing and Promotional activities while aligning them to enhance customer experience without looking at the real value drivers or the core benefits a customer or a vendor seek from a Marketplace Concept which is emerging with the advancement of technology and widespread growth in conglomerate and e-commerce industries. The Article will look at the core concepts of Marketplace, components of Marketplace, the Critical Success Factors, Demand drivers both on the two ends of the Vendor and Customer, Measurement of the Value drivers setting KPIs as well as along with some of the Key Notes for Marketing and Promoting a Marketplace concept.