Vinod A S

Health Tourism and Health Tourism Products in Kerala Vinod A S

The state Kerala, or God's Own Country as its corporate slogan goes, has pioneered health tourism in India. They have made a concerted effort to promote health tourism in a big way, which has resulted in a substantial increase of visitor arrivals into the state. Kerala and Ayurveda have virtually become synonymous with each other. However, though Kerala has strongly focused on Ayurveda and its wide array of treatments and medications, good facilities are also available in the other traditional forms of medicine as well as in modern medical treatment. The bias towards health tourism in Kerala is so strong that Kerala Ayurveda Centers have been established at multiple locations in various metro cities. The health tourism focuses on Kerala's participation in various trade shows and expos wherein the advantages of this traditional form of medicine are showcased. Kerala, has one of the best qualified professionals in each and every field, Allopathy, Dental, Ayurveda etc and this fact has now been realized the world over. Regarding Medical facilities Kerala has the most competent doctors and world class medical facilities. This text book highlights types of health tourism products available at Kerala and gives over all marketing process, risk factors etc. of health tourism.