Tell your friends about this item:
Information Processing Research in Advertising - Psychology Revivals
Price
HK$ 1,160
excl. VAT
Expected delivery Sep 9 - 14, 2026
Our customers say:
Add to your iMusic wish list
Information Processing Research in Advertising - Psychology Revivals
Scientific approaches to advertising research had been fragmented and only in the previous few years had the framework called information processing become a heuristic approach toward studying advertising. This book, first published in 1983, develops and explores this approach, through examination of research on a variety of problems.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | September 1, 2026 |
| ISBN13 | 9781041378211 |
| Publishers | Taylor & Francis Ltd |
| Pages | 330 |
| Dimensions | 150 × 220 × 20 mm · 528 g (Weight (estimated)) |
| Editor | Harris, Richard Jackson (Kansas State University, USA) |
