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Retail Marketing in the Modern Age Prashant Chaudhary 2nd edition
Retail Marketing in the Modern Age
Prashant Chaudhary
Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evolving business environment.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | August 3, 2026 |
| ISBN13 | 9781041336662 |
| Publishers | Taylor & Francis Ltd |
| Pages | 516 |
| Dimensions | 150 × 220 × 10 mm · 739 g |
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