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The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective
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The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | August 10, 2026 |
| ISBN13 | 9781041293606 |
| Publishers | Taylor & Francis Ltd |
| Pages | 170 |
| Dimensions | 150 × 220 × 20 mm · 375 g (Weight (estimated)) |
| Editor | Pereira, Vijay |
| Editor | Shams, Riad (Northumbria University, UK) |
| Editor | Thrassou, Alkis |
| Editor | Vrontis, Demetris |
