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Consumer Behavior & Insights Diane M. Phillips 2nd edition
Consumer Behavior & Insights
Diane M. Phillips
The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| To be released | August 31, 2026 |
| ISBN13 | 9781041290896 |
| Publishers | Taylor & Francis Ltd |
| Pages | 568 |
| Dimensions | 150 × 220 × 10 mm · 850 g (Weight (estimated)) |
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