Essentials of Advertising Management: Navigating AI, Digital Platforms and Global Trends - Emmanuel Mogaji - Books - Taylor & Francis Ltd - 9781041288527 - March 12, 2027
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Emmanuel Mogaji
Essentials of Advertising Management: Navigating AI, Digital Platforms and Global Trends 2nd edition

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HK$ 1,691
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Expected delivery Mar 22 - 30, 2027
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Advertising is changing. The principles that make it effective still matter. Essentials of Advertising Management offers an updated and expanded exploration of artificial intelligence, digital platforms, creators, algorithms and increasingly automated advertising systems and how they are transforming brand communication.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released March 12, 2027
ISBN13 9781041288527
Publishers Taylor & Francis Ltd
Pages 300
Dimensions 150 × 220 × 20 mm   ·   632 g   (Weight (estimated))

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