Disruptions and Consumer Resilience - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781041284048 - May 4, 2026
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Disruptions and Consumer Resilience - Key Issues in Marketing Management

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This book offers a comprehensive examination of how consumers develop resilience in response to disruptive events. It highlights the important influence of religiosity on consumer adaptation and behaviour during periods of major socio-economic disruption.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 4, 2026
ISBN13 9781041284048
Publishers Taylor & Francis Ltd
Pages 224
Dimensions 150 × 220 × 20 mm   ·   600 g
Editor Bettany, Shona
Editor Hosany, A. R. Shaheen
Editor Prayag, Girish

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