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EcoFusion Marketing: Strategies for Industry 4.0 Sustainability - Contemporary Management Practices
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EcoFusion Marketing: Strategies for Industry 4.0 Sustainability - Contemporary Management Practices
Using real-world case studies and future-forward trends, this book explores how businesses can harness the power of Industry 4.0 technologies—AI, IoT, blockchain, and big data—to develop sustainable marketing strategies.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 29, 2026 |
| ISBN13 | 9781041228332 |
| Publishers | Taylor & Francis Ltd |
| Pages | 272 |
| Dimensions | 150 × 220 × 20 mm · 710 g |
| Editor | Appiah, Dominic |
| Editor | Chattopadhyay, Subrata |
| Editor | Chawla, Udit (Associate Professor, University of Engineering and Management, Kolkata) |
| Editor | Dutta, Sujit |
| Editor | Saha, Dipak |
