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Navigating Marketing Decisions for Sustainable Growth - Contemporary Management Practices
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Navigating Marketing Decisions for Sustainable Growth - Contemporary Management Practices
Divided into two parts – ‘Consumer-Driven Marketing Strategy’ and ‘Purpose-Driven Marketing Strategy’—this book emphasizes the importance of offering eco-friendly products, fostering meaningful local partnerships, and aligning marketing efforts with the values of conscious consumers.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | August 31, 2026 |
| ISBN13 | 9781041206156 |
| Publishers | Taylor & Francis Ltd |
| Pages | 300 |
| Dimensions | 150 × 220 × 20 mm · 632 g (Weight (estimated)) |
| Editor | Das, inal Kanti (Kanchrapara College, India.) |
| Editor | Paul, Justin |
| Editor | Saha, Dipak (Institute of Engineering and Management, India) |
| Editor | Sahadev, Sunil (Institute of Engineering and Management, India) |
