Winning with Data and the Athlete Brand - Fiona Green - Books - Taylor & Francis Ltd - 9781041193302 - April 13, 2026
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Fiona Green
Winning with Data and the Athlete Brand

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For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 13, 2026
ISBN13 9781041193302
Publishers Taylor & Francis Ltd
Pages 194
Dimensions 234 × 156 × 15 mm   ·   330 g
Language English  

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