A Beginner's Guide to Experiments in Consumer Research - Jeanette Carlsson Hauff - Books - Taylor & Francis Ltd - 9781041165927 - July 17, 2026
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A Beginner's Guide to Experiments in Consumer Research

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HK$ 325
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Expected delivery Jul 27 - 30
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This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. Each chapter combines scientific background with practical examples and hands-on advice, including helpful checklists for each stage of the research process.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released July 17, 2026
ISBN13 9781041165927
Publishers Taylor & Francis Ltd
Pages 84
Dimensions 194 × 233 × 7 mm   ·   158 g

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