Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice - Anna K. Zarkada - Books - Taylor & Francis Ltd - 9781041158158 - November 26, 2026
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Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice

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HK$ 471
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Expected delivery Dec 4 - 9, 2026
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Integrated Marketing Communications for Sustainable Prosperity uses global case studies to teach students and professionals how to use Integrated Marketing Communications (IMC) as a force for positive change in the world and a tool for achieving sustainable prosperity for all.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released November 26, 2026
ISBN13 9781041158158
Publishers Taylor & Francis Ltd
Pages 406
Dimensions 150 × 220 × 10 mm   ·   610 g   (Weight (estimated))

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