Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies - Michael Nicholson - Books - Taylor & Francis Ltd - 9781041149057 - July 16, 2026
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Michael Nicholson
Primal Marketing: Evolutionary Secrets for Higher-Impact Marketing Strategies

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HK$ 383
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Expected delivery Jul 24 - 29
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Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released July 16, 2026
ISBN13 9781041149057
Publishers Taylor & Francis Ltd
Pages 194
Dimensions 234 × 155 × 13 mm   ·   320 g

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