AI for Marketing: The Consumer Perspective - AI for Everything - Idil M. Cakim - Books - Taylor & Francis Ltd - 9781041135333 - July 28, 2026
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Idil M. Cakim
AI for Marketing: The Consumer Perspective - AI for Everything

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This book examines the human side of AI adoption at a time when technology is advancing faster than consumer comfort. Millions use AI to search, plan, create, and make decisions, but trust remains fragile. Cakim explains why that gap persists, and what it means for marketers trying to reach audiences who are both curious and cautious.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 28, 2026
ISBN13 9781041135333
Publishers Taylor & Francis Ltd
Pages 236
Dimensions 150 × 220 × 20 mm   ·   620 g

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