Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior - Routledge Studies in Marketing - Malgorzata Karpinska-Krakowiak - Books - Taylor & Francis Ltd - 9781041108849 - October 16, 2025
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Malgorzata Karpinska-Krakowiak
Anthropomorphism and Animism in Advertising: Persuasive Tactics and the Influence on Consumer Behavior - Routledge Studies in Marketing

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This book is the first to systematically differentiate anthropomorphism (seeing a product as human) and animism (seeing a product as alive), providing clear definitions and empirical evidence. It offers valuable new insights for scholars across advertising, marketing, and consumer psychology in particular.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 16, 2025
ISBN13 9781041108849
Publishers Taylor & Francis Ltd
Pages 158
Dimensions 241 × 162 × 15 mm   ·   386 g
Language English  

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