Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success - Fotiadis, Thomas A. (Democritus University of Thrace, Greece.) - Books - Taylor & Francis Ltd - 9781041096122 - November 14, 2025
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Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success

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Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 14, 2025
ISBN13 9781041096122
Publishers Taylor & Francis Ltd
Pages 436
Dimensions 245 × 173 × 26 mm   ·   900 g

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