International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs - Routledge Studies in Marketing - Mateja Bodlaj - Books - Taylor & Francis Ltd - 9781041088806 - July 21, 2026
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Mateja Bodlaj
International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs - Routledge Studies in Marketing

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This book provides a systematic review on the marketing capabilities of exporting small and medium-sized enterprises. It will be an essential resource for researchers and advanced students in international marketing, international business and management, entrepreneurship, and family business studies.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 21, 2026
ISBN13 9781041088806
Publishers Taylor & Francis Ltd
Pages 208
Dimensions 150 × 220 × 20 mm   ·   560 g

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