Digital Brand Management: Understanding Consumers and Communication in the Digital Age - Routledge Studies in Marketing - Magdalena Grebosz-Krawczyk - Books - Taylor & Francis Ltd - 9781041087182 - September 11, 2025
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Magdalena Grebosz-Krawczyk
Digital Brand Management: Understanding Consumers and Communication in the Digital Age - Routledge Studies in Marketing

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In today’s fast-evolving digital landscape, branding has transcended traditional boundaries, becoming a dynamic and multifaceted process. This book provides an in-depth exploration of brand management in the digital world, covering its historical evolution, theoretical foundations, and strategic applications.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 11, 2025
ISBN13 9781041087182
Publishers Taylor & Francis Ltd
Pages 204
Dimensions 150 × 220 × 20 mm   ·   560 g
Language English  

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