Market Research and Consumer Insight: Developing Professionally Researched Marketing Strategies and Campaigns - Robin J Birn - Books - Taylor & Francis Ltd - 9781041042976 - November 10, 2026
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Robin J Birn
Market Research and Consumer Insight: Developing Professionally Researched Marketing Strategies and Campaigns

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Market Research and Consumer Insight explores how market research, consumer insight and data analytics inform and underpin marketing and communications planning.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 10, 2026
ISBN13 9781041042976
Publishers Taylor & Francis Ltd
Pages 158
Dimensions 178 × 252 × 17 mm   ·   492 g

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