Consumer Behavior and Digital Services: Competence, Rights and Protection - Routledge Studies in Marketing - Alicja Fandrejewska-Nowakowska - Books - Taylor & Francis Ltd - 9781041033141 - October 1, 2026
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Alicja Fandrejewska-Nowakowska
Consumer Behavior and Digital Services: Competence, Rights and Protection - Routledge Studies in Marketing

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This book analyzes the conditions for the development of e-services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released October 1, 2026
ISBN13 9781041033141
Publishers Taylor & Francis Ltd
Pages 246
Dimensions 150 × 220 × 20 mm   ·   539 g

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