Managing the Authenticity of Narrative Brands: Understanding Consumers, Fans and Audiences - Jacqueline Burgess - Books - Taylor & Francis Ltd - 9781041017042 - February 17, 2026
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Jacqueline Burgess
Managing the Authenticity of Narrative Brands: Understanding Consumers, Fans and Audiences

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This book investigates the concept of brand authenticity within narrative media, focusing on how audience expectations and reactions shape perceptions of brand endings and plot developments.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 17, 2026
ISBN13 9781041017042
Publishers Taylor & Francis Ltd
Pages 90
Dimensions 224 × 147 × 12 mm   ·   246 g
Language English  

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