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The Routledge Companion to Influencer Marketing - Routledge Companions in Marketing, Advertising and Communication
The Routledge Companion to Influencer Marketing - Routledge Companions in Marketing, Advertising and Communication
This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. It explores the various aspects of research on influencer marketing and how research can complement and grow the profession.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| To be released | November 6, 2026 |
| ISBN13 | 9781041001706 |
| Publishers | Taylor & Francis Ltd |
| Pages | 458 |
| Dimensions | 150 × 220 × 20 mm · 718 g (Weight (estimated)) |
| Editor | Cocker, Hayley |
| Editor | Costello, Joyce (Bournemouth University, UK) |
| Editor | Mardon, Rebecca |