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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program - Security, Audit and Leadership Series Parrish, Lee (Lee Parrish Ventures, USA)
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Security Relationship Management: Leveraging Marketing Concepts to Advance a Cybersecurity Program - Security, Audit and Leadership Series
Parrish, Lee (Lee Parrish Ventures, USA)
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | April 21, 2025 |
| ISBN13 | 9781032979984 |
| Publishers | Taylor & Francis Ltd |
| Pages | 122 |
| Dimensions | 150 × 220 × 20 mm · 390 g |
| Language | English |
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