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Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World - Mastering Luxury Management Kveta Olsanova
Luxury Marketing and Brand Strategy: Theory and Practice for a Changing World - Mastering Luxury Management
Kveta Olsanova
This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | September 2, 2025 |
| ISBN13 | 9781032973951 |
| Publishers | Taylor & Francis Ltd |
| Pages | 244 |
| Dimensions | 246 × 174 × 15 mm · 580 g |
| Language | English |