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Marketing Palliative Care: Ethnography of Dying and the Emergence of Palliative Marketing - Routledge Studies in Marketing Michele Corengia
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Marketing Palliative Care: Ethnography of Dying and the Emergence of Palliative Marketing - Routledge Studies in Marketing
Michele Corengia
Drawing on a decade of ethnographic research in palliative contexts across Switzerland, Italy, and the United States, this book develops a new epistemology of marketing at the threshold of life. It will speak to scholars, healthcare professionals, and all those seeking a vocabulary for dying in market society.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 31, 2025 |
| ISBN13 | 9781032972350 |
| Publishers | Taylor & Francis Ltd |
| Pages | 208 |
| Dimensions | 150 × 220 × 20 mm · 560 g |
| Language | English |
