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Doing Marketing Research: Alternative Methods for Market Sensing Alison Lawson-Charles Hancock 2nd edition
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Doing Marketing Research: Alternative Methods for Market Sensing
Alison Lawson-Charles Hancock
Traditional research methods in marketing can be illuminating, but all too often fail to provide the depth of understanding that organisations need to anticipate market needs. Doing Marketing Research enables researchers to get greater depth and meaning from their research and organisations to make smarter strategic decisions.
280 pages, 22 Tables, black and white; 18 Line drawings, black and white; 13 Halftones, black and wh
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 31, 2025 |
| ISBN13 | 9781032972244 |
| Publishers | Taylor & Francis Ltd |
| Pages | 250 |
| Dimensions | 245 × 174 × 19 mm · 466 g |
| Editor | Hancock, Charles |
| Editor | Lawson, Alison (University of Derby, UK) |
