Contemporary Issues in Sports Marketing -  - Books - Taylor & Francis Ltd - 9781032968353 - February 12, 2025
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Contemporary Issues in Sports Marketing

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This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.


121 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 12, 2025
ISBN13 9781032968353
Publishers Taylor & Francis Ltd
Pages 126
Dimensions 150 × 220 × 20 mm   ·   400 g
Language English  
Editor Manoli, Argyro Elisavet (University of Bergamo, Italy)

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