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Contemporary Issues in Sports Marketing
Contemporary Issues in Sports Marketing
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
121 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 12, 2025 |
| ISBN13 | 9781032968353 |
| Publishers | Taylor & Francis Ltd |
| Pages | 126 |
| Dimensions | 150 × 220 × 20 mm · 400 g |
| Language | English |
| Editor | Manoli, Argyro Elisavet (University of Bergamo, Italy) |