The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication - Cairnduff, Samuel (Australia) - Books - Taylor & Francis Ltd - 9781032960371 - July 31, 2026
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Cairnduff, Samuel (Australia)
The Art of Purposeful Engagement: Contemporary Approaches to Arts and Cultural Marketing and Communication

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This book examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience, and real organisational contexts, the book reframes marketing as relational work concerned with meaning, trust, participation, and public value.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 2026
ISBN13 9781032960371
Publishers Taylor & Francis Ltd
Pages 430
Dimensions 150 × 220 × 20 mm   ·   970 g

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