Martech Management: Aligning Marketing Technology with Business Strategy - McMahon, Tim P. (Creighton University, USA) - Books - Taylor & Francis Ltd - 9781032936635 - September 10, 2026
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McMahon, Tim P. (Creighton University, USA)
Martech Management: Aligning Marketing Technology with Business Strategy

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Expected delivery Sep 18 - 23
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Martech Management offers a clear and practical guide to navigating the complex world of Marketing Technology. This book empowers marketers to harness Martech tools and data effectively, aligning their marketing strategies with business objectives to drive measurable growth and revenue.

Media Books     Hardcover Book   (Book with hard spine and cover)
To be released September 10, 2026
ISBN13 9781032936635
Publishers Taylor & Francis Ltd
Pages 212
Dimensions 150 × 220 × 20 mm   ·   458 g   (Weight (estimated))

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