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Green Advertising and the Reluctant Consumer
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Green Advertising and the Reluctant Consumer
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses, providing important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
146 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 14, 2024 |
| ISBN13 | 9781032930145 |
| Publishers | Taylor & Francis Ltd |
| Pages | 146 |
| Dimensions | 208 × 279 × 12 mm · 372 g |
| Language | English |
| Editor | Atkinson, Lucy |
| Editor | Sheehan, Kim |
