Escalation in Decision-Making: Behavioural Economics in Business - Helga Drummond - Books - Taylor & Francis Ltd - 9781032928821 - October 14, 2024
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Helga Drummond
Escalation in Decision-Making: Behavioural Economics in Business

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When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? Rich in case studies involving real business decisions and dilemmas, Escalation in Decision-Making reveals why social scientists believe that owners may not respond rationally to such predicaments. Instead of exiting when the odds ar

178 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 14, 2024
ISBN13 9781032928821
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 150 × 220 × 10 mm   ·   453 g

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