Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781032908977 - June 30, 2025
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Towards Transformative Education in Marketing: Challenging Rhetoric and Embracing Change - Key Issues in Marketing Management

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This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 30, 2025
ISBN13 9781032908977
Publishers Taylor & Francis Ltd
Pages 172
Dimensions 150 × 220 × 20 mm   ·   500 g
Language English  
Editor Heath, Teresa
Editor Moufahim, Mona
Editor O’Malley, Lisa

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