Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives - Key Issues in Marketing Management - - Books - Taylor & Francis Ltd - 9781032907185 - December 16, 2024
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Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives - Key Issues in Marketing Management

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This book discusses and debates the complexities of influencer marketing, casting a critical and interdisciplinary lens on its practices, consumption, and far-reaching societal impact. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

252 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 16, 2024
ISBN13 9781032907185
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 150 × 220 × 20 mm   ·   620 g
Language English  
Editor Abidin, Crystal
Editor Drenten, Jenna
Editor Gurrieri, Lauren

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