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Risk and Tourism Marketing in Asia
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Risk and Tourism Marketing in Asia
This book looks at the destination marketing and risk management strategies of 18 Asian countries, showcasing how they deliver their unique products and services. A book of vital interest to students and scholars of tourism marketing, as well as policy makers, government agencies, and tourism industry professionals.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 18, 2026 |
| ISBN13 | 9781032904870 |
| Publishers | Taylor & Francis Ltd |
| Pages | 410 |
| Dimensions | 246 × 175 × 27 mm · 760 g |
| Language | English |
| Editor | Beirman, David |
| Editor | Wilks, Jeff |
