The Influence of Western Consumerism on Eastern Culture: A Consumer Behaviour Perspective - Routledge Studies in Marketing - Lee, Richard (University of South Australia, Australia) - Books - Taylor & Francis Ltd - 9781032894850 - January 22, 2026
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Lee, Richard (University of South Australia, Australia)
The Influence of Western Consumerism on Eastern Culture: A Consumer Behaviour Perspective - Routledge Studies in Marketing

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This book consolidates and documents the influence of Western consumerism on Eastern culture and values. A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 22, 2026
ISBN13 9781032894850
Publishers Taylor & Francis Ltd
Pages 124
Dimensions 243 × 164 × 14 mm   ·   348 g
Language English  

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