Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach - Tom Bowden-Green - Books - Taylor & Francis Ltd - 9781032891149 - January 22, 2026
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Tom Bowden-Green
Marketing and Psychology: Understanding Customer Behaviour with the ABC Approach

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This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 22, 2026
ISBN13 9781032891149
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 157 × 233 × 18 mm   ·   414 g
Language English  

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