Hitmakers: How Brands Influence Culture - Ana Andjelic - Books - Taylor & Francis Ltd - 9781032874463 - December 13, 2024
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Ana Andjelic
Hitmakers: How Brands Influence Culture

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In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

138 pages, 2 Line drawings, black and white; 2 Illustrations, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 13, 2024
ISBN13 9781032874463
Publishers Taylor & Francis Ltd
Pages 220
Dimensions 234 × 155 × 14 mm   ·   340 g
Language English  

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