Rituals, Consumption, and Marketing: A Research Companion - Routledge Research Companions in Business and Economics - - Books - Taylor & Francis Ltd - 9781032871912 - September 30, 2025
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Rituals, Consumption, and Marketing: A Research Companion - Routledge Research Companions in Business and Economics

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This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2025
ISBN13 9781032871912
Publishers Taylor & Francis Ltd
Pages 422
Dimensions 150 × 220 × 20 mm   ·   980 g
Language English  
Editor Lowrey, Tina M.
Editor Otnes, Cele

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