Tell your friends about this item:
The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits Christian Conrad
Do you have a profile? Log in
Get notified about new Christian Conrad releases
Our customers say:
Add to your iMusic wish list
The New Brand Spirit: How Communicating Sustainability Builds Brands, Reputations and Profits
Christian Conrad
The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR and sustainability communications from the frontline
352 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 24, 2024 |
| ISBN13 | 9781032838427 |
| Publishers | Taylor & Francis Ltd |
| Pages | 348 |
| Dimensions | 150 × 220 × 10 mm · 640 g |
More by Christian Conrad
Show all
More from the same publisher
See all of Christian Conrad ( e.g. Paperback Book , Hardcover Book and Book )