Healthcare Relationship Marketing: Strategy, Design and Measurement - Ira J. Haimowitz - Books - Taylor & Francis Ltd - 9781032838397 - June 24, 2024
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Ira J. Haimowitz
Healthcare Relationship Marketing: Strategy, Design and Measurement

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This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark

260 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2024
ISBN13 9781032838397
Publishers Taylor & Francis Ltd
Pages 260
Dimensions 150 × 220 × 10 mm   ·   480 g

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