Customer Relationship Management: A Global Perspective - Gerhard Raab - Books - Taylor & Francis Ltd - 9781032838021 - June 24, 2024
In case cover and title do not match, the title is correct

Gerhard Raab
Customer Relationship Management: A Global Perspective

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Also available as:

Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen

216 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 24, 2024
ISBN13 9781032838021
Publishers Taylor & Francis Ltd
Pages 214
Dimensions 155 × 233 × 14 mm   ·   338 g
Language English  

More by Gerhard Raab

Show all

Mere med samme udgiver

See all of Gerhard Raab ( e.g. Paperback Book and Hardcover Book )