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Branding and Product Design: An Integrated Perspective Monika Hestad
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Branding and Product Design: An Integrated Perspective
Monika Hestad
Branding and design are moving closer together. Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design examines how winning brands appear to be more creative and
184 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 24, 2024 |
| ISBN13 | 9781032837215 |
| Publishers | Taylor & Francis Ltd |
| Pages | 182 |
| Dimensions | 173 × 245 × 13 mm · 338 g |
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