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Customer Engagement and Digital Business - Routledge Studies in Marketing
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Customer Engagement and Digital Business - Routledge Studies in Marketing
This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-savvy consumers.
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 26, 2025 |
| ISBN13 | 9781032831626 |
| Publishers | Taylor & Francis Ltd |
| Pages | 258 |
| Dimensions | 150 × 220 × 20 mm · 680 g |
| Language | English |
| Editor | Ul Islam, Jamid |
