The Routledge Companion to Social Media Influencers - Routledge Companions in Marketing, Advertising and Communication - - Books - Taylor & Francis Ltd - 9781032830070 - June 4, 2026
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The Routledge Companion to Social Media Influencers - Routledge Companions in Marketing, Advertising and Communication

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Looking back at the first years of influencer scholarship, this book consolidates the field, theorizes current developments, and maps future directions. It is an accessible resource for researchers, lecturers and students across marketing, media and communication, cultural studies and digital anthropology.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released June 4, 2026
ISBN13 9781032830070
Publishers Taylor & Francis Ltd
Pages 450
Dimensions 253 × 181 × 31 mm   ·   982 g
Language English  
Editor Borchers, Nils S. (Universitat Tubingen)
Editor Hudders, Liselot
Editor Wellman, Mariah L.

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