Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media - Routledge Studies in Marketing - Carlos Diaz Ruiz - Books - Taylor & Francis Ltd - 9781032828541 - March 25, 2025
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Carlos Diaz Ruiz
Market-Oriented Disinformation Research: Digital Advertising, Disinformation and Fake News on Social Media - Routledge Studies in Marketing

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This volume explores the spread of false or misleading information online through the lens of marketing theory and consumer research. The book is a must-read for scholars in journalism, media studies, and political communication, as well as policymakers interested in the democratic governance of social media platforms.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 25, 2025
ISBN13 9781032828541
Publishers Taylor & Francis Ltd
Pages 222
Dimensions 150 × 220 × 20 mm   ·   480 g
Language English  

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