Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods - Routledge Studies in the Fashion Industry - Patricia SanMiguel - Books - Taylor & Francis Ltd - 9781032826578 - October 7, 2024
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Patricia SanMiguel
Social Media in the Fashion Industry: Fundamentals, Strategy and Research Methods - Routledge Studies in the Fashion Industry

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This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

200 pages, 22 Tables, black and white

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 7, 2024
ISBN13 9781032826578
Publishers Taylor & Francis Ltd
Pages 122
Dimensions 157 × 233 × 12 mm   ·   226 g
Language English  

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