The Customering Method: From CX Dogma to Customer Science - Aarron Spinley - Books - Taylor & Francis Ltd - 9781032823089 - November 1, 2024
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Aarron Spinley
The Customering Method: From CX Dogma to Customer Science

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Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative approach to customer management.

302 pages, 44 Tables, black and white; 40 Line drawings, black and white; 40 Illustrations, black an

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 1, 2024
ISBN13 9781032823089
Publishers Taylor & Francis Ltd
Pages 292
Dimensions 157 × 233 × 19 mm   ·   482 g
Language English  

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